July 11, 2008 | Comment


From my friend, my idol, Paulo Coelho:

“Dear readers,

I wish to make a virtual exhibition for the 100 Million Copies sold. And invite you to participate. 
Based on an idea that I saw in an exhibition in Aviles - dedicated to the 20th anniversary of my book The Alchemist -
I would like to extend it to the virtual space and invite you to take part.

The idea of this physical exhibition that I saw in Aviles (and that will be reproduced in Milan this week) is the following:
a reader would pose for a picture holding his/her favorite book of mine.
Please then take a picture of yourself holding your favorite book of mine and send to us.

You should include in your email your name and country and send it to the following email address:

.(JavaScript must be enabled to view this email address) (don’t worry about the quality).

My team will be up-loading the pictures in this page throughout the year.


100 million inspiring, moving, provocative books authored by the ‘Crazy Magician.’  Mr. Coelho has conquered every continent, not with the sword, but with the well chosen word.  As one who gifts Paulo’s classic book, ‘The Alchemist’ at every opportunity, I can personally vouch for the fact that his books change lives.  A hearty congratulations to you, Sir, and I am confident that 200 million is right around the corner!

And one more thing: if you have - and I know that you do - a Coelho classic, take a digi photo and send it to the email address above and become a part of Paulo’s beautiful, global quilt.

What’s your Red Rubber Ball?!

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